The Brief

Increase Brand Awareness and position Autoguru as a market leader with a dedicated media campaign.

The Campaign

The 6-week publicity project was a national PR campaign targeting ad news and consumer publications, with a female skew. With over 2 million people reached, Autoguru was featured in national publications such as The Courier Mail and The Advertiser and featured in online news hubs Mumbrella, Campaign Brief and AdNews.


Over 10 pieces of coverage secured across a variety of media publications such as The Courier Mail, The Advertiser, Mumbrella, Campaign Brief, Gold Coast Bulletin, AdNews and SheSociety.


Pieces of Coverage

2,776,116 Million

People Reached


Value of Coverage ROI of 16:1 / 1534%

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