Bespoke Skin TechnologyCASE STUDY
To launch Bespoke Skin Technology in the Australian marketplace.
The Pineapple Republic created a long lead strategy that included building an e-commerce platform, signing a well- known fashion/beauty ambassador, beauty editorial and an official launch with beauty magazines and bloggers.
Securing Nikki Phillips as ambassador and creating a beauty event for top tier Australian beauty magazines including Vogue, Harper’s Bazaar, Marie Claire and Elle.
pieces of national coverage
worth of publicity in three months
people to the Bespoke website through Facebook advertising
Instagram followers since mid April – July 2018
reach since mid-April – July 2018 (Facebook)