Bespoke Skin Technology

CASE STUDY

The Brief

To launch Bespoke Skin Technology in the Australian marketplace.

The Campaign

The Pineapple Republic created a long lead strategy that included building an e-commerce platform, signing a well- known fashion/beauty ambassador, beauty editorial and an official launch with beauty magazines and bloggers.

Securing Nikki Phillips as ambassador and creating a beauty event for top tier Australian beauty magazines including Vogue, Harper’s Bazaar, Marie Claire and Elle.

THE RESULTS

15

pieces of national coverage

4,049,546

people reached

$600,000+

worth of publicity in three months

30,584

people to the Bespoke website through Facebook advertising

500 New

Instagram followers since mid April – July 2018

64,932

reach since mid-April – July 2018 (Facebook)

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