Maven Dental

CASE STUDY

The Brief

The Pineapple Republic were engaged to raise awareness of Maven Dental Day during National Carer’s Week via a dedicated six-week national publicity campaign.

The Campaign

The PR strategy surrounding Maven Dental Day highlighted Maven Dental practices around the country were providing free dental care to carers on Saturday 20 October 2018. This was done via pitching on a localised level to secure key coverage in the areas where Maven Dental has presence; and reflected in a larger national scope of work in alignment with National Carer’s Week.

The Pineapple Republic secured coverage for Maven Dental Day in print, online and broadcast media, including a segment on Today Tonight.

THE RESULTS

11

pieces of coverage

$107,920

value of coverage

9:1

roi

343,403

people reached

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