Fleurus

CASE STUDY

The Brief

To build a cohesive brand personality for Fleurus on social media with a loyal and engaged fan base, as well as a complete e-commerce website build. We were also tasked with creating a meaningful PR campaign for the Valentine’s Day long stemmed roses promotion.

The Campaign

To raise awareness and build the Fleurus brand, The Pineapple Republic executed a strategic 4-month digital campaign which involved establishing a social media presence, art directing content, carrying out various lifestyle and product photoshoots, and managing the Facebook advertising strategy. We also built a comprehensive e-commerce website, which was art directed and designed by our team.

The Pineapple Republic also ran a 1-month publicity campaign to raise awareness of the Fleurus 1-metre long stemmed roses for Valentine’s Day. Through media gifting we secured coverage, resulting in the 1-metre long stems being sold out.

Over 8 pieces of coverage were secured for the Valentine’s Day campaign across a variety of media publications such as The Gold Coast Bulletin, Channel 9 News, The Urban List, The Weekend Edition, and MyGC.com.au

THE RESULTS

$104,950

value of coverage

601,086

people reached

15,301

reached through instagram

27,655

reached through facebook

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