Harbour Town Shopping Centre


The Brief

Highlight the Activewear stores within Harbour Town by concept creating an ‘Active Outlet’ activation which encouraged shoppers to take part in a fitness workout.

The Campaign

100 women were invited to book a FREE workout with Gold Coast fitness Influencer, Revie Jane in centre. After the workout, the guests were invited to enjoy a complimentary breakfast while watching an active wear fashion parade. Each participant was given a bag full of active merchandise and vouchers to use throughout the centre.

Campaign highlight: Securing significant media coverage, rolling out a seamless event, positive and grateful feedback from women who hadn’t worked out in years, increased sales in stores.



value of PR coverage


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