Harbour Town Shopping Centre

CASE STUDY

The Brief

Highlight the Activewear stores within Harbour Town by concept creating an ‘Active Outlet’ activation which encouraged shoppers to take part in a fitness workout.

The Campaign

100 women were invited to book a FREE workout with Gold Coast fitness Influencer, Revie Jane in centre. After the workout, the guests were invited to enjoy a complimentary breakfast while watching an active wear fashion parade. Each participant was given a bag full of active merchandise and vouchers to use throughout the centre.

Campaign highlight: Securing significant media coverage, rolling out a seamless event, positive and grateful feedback from women who hadn’t worked out in years, increased sales in stores.

THE RESULTS

$63,000

value of PR coverage

10

pieces of coverage

150,000+

people reached

Want to chat about what we can do for you?