Harbour Town Shopping CentreCASE STUDY
Highlight the Activewear stores within Harbour Town by concept creating an ‘Active Outlet’ activation which encouraged shoppers to take part in a fitness workout.
100 women were invited to book a FREE workout with Gold Coast fitness Influencer, Revie Jane in centre. After the workout, the guests were invited to enjoy a complimentary breakfast while watching an active wear fashion parade. Each participant was given a bag full of active merchandise and vouchers to use throughout the centre.
Campaign highlight: Securing significant media coverage, rolling out a seamless event, positive and grateful feedback from women who hadn’t worked out in years, increased sales in stores.
value of PR coverage
pieces of coverage