Love Smiles


The Brief

The Pineapple Republic was engaged to rebrand the Lovesmiles teeth whitening products ahead of a national PR and social media campaign. We were also charged with securing national coverage in beauty publications and building a dedicated social media community.

The Campaign

After a detailed branding workshop with the client, our design team rolled out an extensive design and packaging rebrand. Once rolled out, the publicity and social media management commenced with a high-level PR strategy targeting beauty
and consumer publications. This strategy ensured media coverage in almost 20 publications in a 4-month period. This coverage included ELLE magazine, Gritty Pretty, Modern Wedding and Eco-Beauty Editor. Social Media Management included art directed content across Facebook and Instagram, ad strategy and management.


Re-inventing the Lovesmiles brand ahead of a national PR campaign.


value of coverage



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