Palazzo Versace

CASE STUDY

The Brief

To elevate the online footprint of Australia’s first fashion branded hotel, Palazzo Versace, via a social media strategy that involved Instagram and Facebook.

The Campaign

The Red Republic created a four month social media strategy designed to elevate Palazzo Versace’s social media presence and drive traffic to their website. We did this by art directing their social media accounts via photoshoots, content creation, influencer campaigns and multiple Facebook advertising campaigns.

Campaign Highlight: With a budget of $100 for a Facebook ad campaign, 405 new leads were generated for Palazzo Versace across a two week period with a cost-per- click (CPL) of $0.25.

THE RESULTS

2 million+

people reached

3,639,320

impressions

405

lead generation

$0.25

CPL

2.7%

audience growth across three months

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