Paradox Coffee RoastersCASE STUDY
To position Paradox Coffee Roasters as a leading café on the Gold Coast, serving sustainable coffee and locally sourced food – a must visit for locals and tourists.
The 12-month publicity project is an ongoing PR & social media campaign targeting local consumers, industry and lifestyle publications. With over 15 million people reached so far, Paradox Coffee Roasters continues to generate consistent press through ongoing media campaigns, social media management and lifestyle shoots.
To date, there has been over 60 pieces of coverage secured across a variety of media publications such as Virgin Australia Travel, Queensland Weekender, Qantas Traveller The Courier Mail, Herald Sun, Gold Coast Bulletin, The Urban List, The Weekend Edition, Channel 9 News and Channel 7 News.
pieces of coverage achieved to date
Instagram impressions, increased reach by 62% over 12-months
value of coverage to date