Pink Clover

CASE STUDY

The Brief

Highlight the Clover Breastband as an industry-leading and innovative product to stop breast movement during exercise.

The Campaign

An integrated PR, Social and Facebook Advertising strategy was implemented to position the Pink Clover Breastband as an innovative Activewear product. The PR focus was to gain local, national and international coverage on Pink Clover across broadcast, radio and online. From a social perspective, a strong Facebook Advertising campaign was led alongside consistent messaging on social media. This campaign drove traffic to a specialised landing page offering customers a promotion on the product.

THE RESULTS

90,665,216+

people reached

$574,012

value of PR coverage

110,000+

social media

27

pieces of coverage

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