Rashoodz

CASE STUDY

The Brief

To promote baby & toddler swimwear brand Rashoodz’s launch into David Jones, and new summer range.

The Campaign

To create massive buzz around the launch, we created a baby flashmob in Brisbane’s iconic Southbank beach.

The flashmob featured 100 babies and toddlers dressed in the new swimwear. Children’s entertainers and photographers were present to add buzz and theatre, and media & influencers were invited to attend and film the stunt.

THE RESULTS

10 million+

coverage views

300

social shares

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